The studio led the creative direction for the ClearlyMe® app launch on behalf of the Black Dog Institute, focusing on teen mental health.
The campaign concept was based on the idea of 'Filters' with the use of bright, bold colours, motion graphics and engaging profile photography.
Collaboration was key to the app's successful launch across print, digital, video and out-of-home advertising as we worked closely with our design partners to create a cohesive marketing campaign to ensure an impactful launch.
This multi-channel approach ensured that ClearlyMe® reached a wide audience and resonated deeply with those seeking mental health support.
Creative Strategy/Art Direction
Graphic Design/Retouching
Photography/Motion
Video/Print/Digital
Social Media/OOH
Focus Groups
Video Services: producible.com.au